DFB Referee of the Year2019202220242026
4× DFB Referee of the Year
Attitude as a brand
Deniz Aytekin stands for respect, fairness and humanity and combines the emotions of professional sport with the composure of an entrepreneur. Exactly this combination makes him a face for brand communication with attitude.
Whether campaign, event or internal communication: he lends messages credibility – because he only represents what he truly stands for.
Cooperations where message, brand and personal attitude match
From brand ambassador engagements to campaigns, content formats and joint events: selected insights into working with Deniz Aytekin.
“A green card for the fair-price promise”: as brand ambassador for eprimo, Deniz Aytekin carries the idea of fair play from football over to energy supply. The campaign stands for clear rules, less hassle when switching and fair electricity prices even after the first contract year.
“Fairness in every space, including car parks”: as brand ambassador for PRM, Deniz Aytekin promoted digital, barrierless parking solutions. The campaign linked his role as a referee with a clear standard: fair rules and orderly coexistence – on the pitch as well as in the car park.
For Husqvarna, Deniz Aytekin presented automated lawn care and battery-powered solutions. Husqvarna chose Deniz Aytekin as brand ambassador because the connection is genuine: he has been using the products privately for years.
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For EGYM, Deniz Aytekin offered insights into his own training and appeared on stage at several EGYM events. The collaboration centred on digitally connected training. A connection rooted in practice: physical fitness is an essential prerequisite for a top referee to perform on the pitch.
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Under the motto “VAR checked: tastes great!”, Deniz Aytekin showed his humorous side during the 2026 World Cup. In several clips in his referee kit, he applied the video review with a wink to the products of the HARIBO brand MAOAM. A prize draw rounded off the campaign.
As part of the Franz Beckenbauer Supercup 2026, Deniz Aytekin supported a junited AUTOGLAS campaign in which amateur clubs could win tickets. The collaboration builds a bridge between professional football and club life – with a referee who has stayed connected to amateur football even on the big stage.
Cooperation enquiry
Tell us what your brand stands for and what you have in mind. We look forward to getting to know your vision and checking together whether the cooperation fits Deniz Aytekin.
Contact by e-mail: info@denizaytekin.de
Deniz Aytekin’s attitude
A clear attitude that Deniz Aytekin lives everywhere – in everyday life, in business, on stage and as the face of your brand.